Shiza Shahid is a name that is quickly becoming synonymous with disruptive entrepreneurship. The 32-year-old Pakistani-American entrepreneur and co-founder of the direct-to-consumer (D2C) giant Our Place has quickly made a name for herself in the competitive world of home goods and cookware.
Shahid’s journey to starting Our Place is nothing short of remarkable. Born and raised in Pakistan, she was inspired from a young age to create positive change in the world. This drive led her to co-found the Malala Fund with Nobel Prize winner Malala Yousafzai, an organization dedicated to ensuring every girl has access to 12 years of free, safe, quality education.
After leaving the Malala Fund, Shahid turned her attention to the world of entrepreneurship. She found herself drawn to the idea of creating a brand that could bring people together and facilitate a greater sense of community through the act of cooking and sharing meals. This vision led her to co-found Our Place with her business partner, Amir Tehrani.
Launched in 2019, Our Place has quickly become a household name in the world of D2C brands. Their flagship product, the Always Pan, has gained a cult following for its versatility and functionality. With its non-stick surface, steamer basket, and vented lid, it has become a staple in many kitchens and has garnered rave reviews from chefs and home cooks alike.
So, how did Shahid manage to build such a successful brand in such a short amount of time? The answer lies in her unique approach to business. Shahid has made it a point to focus on building a community around her brand, rather than just selling products. Our Place regularly hosts virtual cooking classes, collaborates with chefs and food bloggers, and shares recipes and tips on social media. This emphasis on community-building has allowed Our Place to create a loyal customer base that feels connected to the brand in a way that goes beyond just purchasing their products.
In addition to her approach to community-building, Shahid has also put an emphasis on sustainability and ethical sourcing. Our Place products are designed to be long-lasting and durable, reducing the need for frequent replacements and minimizing waste. Additionally, the company works closely with its manufacturers to ensure fair labor practices and sustainable production methods.
Shahid’s success with Our Place has not gone unnoticed. In 2021, the company raised $30 million in series B funding, valuing the company at $300 million. This investment will allow Our Place to continue to grow and expand into new product categories, further solidifying its position as a D2C giant.
Shiza Shahid’s journey from co-founding the Malala Fund to building a successful D2C brand is nothing short of inspiring. Her commitment to creating positive change in the world and her innovative approach to business have set her apart as a true trailblazer in the world of entrepreneurship. As Our Place continues to grow and thrive, it’s clear that Shahid’s impact on the world of business is only just beginning.